Past work

The proof I show first: my own operations.

Every workflow I sell runs somewhere real before it's offered to a client. These are the businesses where the practice was built — documented the same way client work will be: honestly, with the seams showing.

Case study 01 · my own operation

Sassy Roots

A lush herbal remedy shopping experience — with a back office that runs on AI-assisted systems.

Sassy Roots is a working product business: real inventory, real pricing decisions, real invoices, real customers to reach. It's also where the Solo Operator playbook was built. The customer sees a rich, warm shopping experience; behind it, the admin and marketing load that usually eats a solo founder's week runs through AI-assisted workflows instead.

Back-office systems · pricing, inventory management, and invoicing, AI-assisted end to end
Marketing & social campaigns · planned, produced, and run exclusively with AI tools — in the brand's voice, not AI's
Website built with AI · designed and shipped in a fraction of conventional build time
Design style guide · full brand system created first, so every AI-assisted decision had a standard to meet

Case study 02 · my own operation

The Rooted Wisdom

A school with a public face and a private community — two experiences, one AI-assisted build.

The Rooted Wisdom is an education business with real structural complexity: a public site featuring workshops, retreats, and a zine, plus a logged-in community space behind it — and a calendar of programs that all need promotion. The kind of operation that conventionally takes a team, designed, built, and run by one person with AI as the staff.

Public site · workshops, retreats, and zine — content-rich and regularly updated
Logged-in community · members-only experience alongside the public face
Marketing & social campaigns · workshop and retreat promotion run exclusively with AI tools
Website built with AI · a team-sized build, shipped solo in a fraction of the time
Design style guide · brand system first, build second — the same method 8co uses

In progress

Client studies, being documented now.

Solo · case study in progress

Coordination systems for a trades business

Bids, invoicing, and project coordination for a home-repair operation — built as AI-assisted workflows the owner runs without becoming a tech person. The full study lands here when the results have had time to prove themselves.

The standard

What a study here will always include

The starting state, the actual system built, and what changed — measured where it can be, described honestly where it can't. No composite clients, no inflated numbers, no "300% productivity" claims.

Before 8co

The record behind the practice.

8co is new. The experience isn't — twenty years of UX and product strategy across teams and organizations, including two years as AI Business Lead at ICF. If your decision needs references or a deeper history, ask; that conversation is easy to have.

Want your version of this?

These systems weren't built for a portfolio — they were built because the work demanded it. Yours can be too.

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